OUR PORTFOLIO
The 50 Cents Fest
CLIENT: Select Group Pte Ltd
LOCATION: Singapore
ATTENDEES: 100,000
Overview
Part of the Singapore Food Festival, The 50 Cents Fest 2018 and 2019 tantalised the taste buds of Singaporeans at Chinatown Food Street. Modellscape brought festival-goers back in time with retro themes that recreated the nostalgic days of street food peddlers and performances.
Over 40 vendors were brought together each year, dishing out a variety of traditional mains and desserts from as low as $0.50. The festivals also featured getai performances, a back-alley barber, old-school arcade games, and an Augmented Reality experience to transport visitors back to the 1930s.











