OUR PORTFOLIO

The 50 Cents Fest

CLIENT: Select Group Pte Ltd
LOCATION: Singapore
ATTENDEES: 100,000

Overview

Part of the Singapore Food Festival, The 50 Cents Fest 2018 and 2019 tantalised the taste buds of Singaporeans at Chinatown Food Street. Modellscape brought festival-goers back in time with retro themes that recreated the nostalgic days of street food peddlers and performances.

Over 40 vendors were brought together each year, dishing out a variety of traditional mains and desserts from as low as $0.50. The festivals also featured getai performances, a back-alley barber, old-school arcade games, and an Augmented Reality experience to transport visitors back to the 1930s.

The 50 Cents Fest
The 50 Cents Fest
The 50 Cents Fest
The 50 Cents Fest
The 50 Cents Fest
The 50 Cents Fest
The 50 Cents Fest
The 50 Cents Fest
The 50 Cents Fest
The 50 Cents Fest
The 50 Cents Fest
The 50 Cents Fest
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